With expertise in data-driven marketing, digital transformation and luxury brand management, Dubois instructs INSEAD’s MBA students on how to create a personal brand with a voice that fits their personality - geeky, perhaps, or authoritative, or ironic. Your personal brand, he explains, should not only articulate your beliefs but also spell out what makes you unique - and relevant. “It’s about finding the sweet spot between a frame of reference and point of differentiation,” Dubois says. “The emergence of more specific, more granular and agile technologies and social media tools such as Instagram, Twitter, LinkedIn and TikTok has fuelled the trend,” he says.Īccording to Dubois, while personal branding is increasingly essential in the business world, to be effective it must not only differentiate a person from the crowd, but it must also be flexible to evolve with changing times. “This enables us to communicate directly to masses of people as brands ourselves, and with that comes the ability to monetise in a way that was never possible before,” he says.ĭavid Dubois, Associate Professor of Marketing at INSEAD Business School, also in Singapore, agrees with Kumar, saying that digital technology has “democratised” personal branding. ![]() The concept of personal branding has gained traction in recent decades, with the online world opening up new possibilities for anyone with access to the internet, says Nirmalya Kumar, Professor of Marketing at Singapore’s Lee Kong Chian School of Business. ![]() “Be yourself, everyone else is taken!” So said the writer Oscar Wilde in the 19th century, though his witty one-liner remains true of personal branding today.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |